Hiking with Einstein: Key Driver Analysis of Personal Growth Experiences in Outdoor Recreation

The title pretty much says it all. First published in Management and Operations and askMandO, this article overviews a project undertaken for an east coast resort developer whose activity revenue had begun to slide. After developing a recreation motivation survey incorporating psychographics, demographics, and “user-graphics.” we then conducted Key Driver Analysis and Key Segment Gap Analysis which directly led to activity programming initiatives, off-the-chart facility utilization, and an 11% implementation-year revenue gain of more than $200,000. And yes, Einstein was a hiker.

http://askmando.com/authors/will_ken/hiking_einstein.html