JustMyStyle™

JustMyStyle™ is a permission-based lead-generation tool developed to capture consumer impulse propensity in the timeshare, travel, or leisure industry. Developed by psychographics specialist Ken Will, JustMyStyle™ fits seamlessly into practically any existing consumer promotion or Enter-to-Win campaign, whether on-line or in-person, virtually eliminating high start-up costs.

When incorporated via drop-down into the existing, on-line registration process, or the mall display or box route lead slip, with no more than 4 questions, JustMyStyle™ provides an appendable index of impulse propensity that follows the prospect throughout the entire handling chain: registration, call-to-action, tour, pitch, and sale.

Why does impulse propensity matter? Because most pleasure-related or experience-preference consumer purchasing decisions begin emotionally...and impulse propensity, metaphorically described as "the consumer inclination toward jumping from bridges hoping to grow wings on the way down," plays a pivotal role within the high-urgency, persuade-and-decide environment by telling the marketer ahead of time whether the prospect is a bungee-jumping bonzai that even a newbie could sell...or one of those cool, calm, "let me think about it" types who wouldn't buy air if
they were gasping for breath.

JustMyStyle™ is another lead-generation development from Ken Will, Director of Consumer Research for Ohio-based D & A Solutions, Ltd., and is part of the expanding Impulse Propensity Marketing™ methodology.