Tell Me A Story™

Tell Me A Story™ is a brand-development methodology incorporating photography, the consumer narrative, text analysis, and logistic regression into a metaphor-evocative framework suitable for small, "underbranded" entrepreneur-retailers.

What is a "brand"? A brand is many things, all related. A brand is what makes your business uniquely you. It is your concept made real--and commercial. It is how you present your business. Even more, it is what your customers will remember about you when it comes time to make another purchase. It is what will bring them back to buy from you. Most importantly, whatever image you, the entrepreneur, had in mind when you opened your store, your shop, your boutique--the brand is, effectively, what the consumer thinks it is.

Let's say that again: your brand is not what you think it is--your brand is what the consumer thinks it is...and the successful retailer will be the one who ensures the synchronicity between the two perceptions...and Tell Me A Story™ is the brand development methodology that enables that synchronicity.

Tell Me A Story™ helps create and communicate a unique brand that promises the delivery of a consumer experience; the Tell Me A Story™ brand will incorporate key marketing messages and images conducive to mental associations, impressions, and feelings. In short, Tell Me A Story™ will create and comprehensively portray a virtual and visceral consumer experience that connects the dots between what you offer...what the consumer wants...and where the consumer will go to get it.

Tell Me A Story™ --The smart money knows that a brand is more than just a swoosh.