Goodbye Ozzie and Harriet: Psychographics, the Geo-Cultural Imprint, and Why People Like to Play in the Woods

First published in The Resort Trades, with this article we describe the necessary philosophical shift away from the membership resort industry's traditional, deader-than-Elvis activity management service delivery model which for 50 years has labored under the misapprehension that one size fits all...to a highly customer-centric experience management approach to understanding and providing for the real motivations underlying consumer participation in outdoor rec and camping. Not intended for the faint-of-heart or thin-of-skin, the article looks ahead and around the corner to some fundamental changes in business-as-usual, policy-level decision making.

http://resorttrades.com/articles.php?showMag=Management&act=view&id=186