First published in The Resort Trades, with Peepers, Leapers, and Keepers we offer an insider's perspective on the dearth of consumer research characterizing much (though certainly not all) of the industry as we take a critical look at its number-one, sacrosanct business tactic. We ain't scared of no ghosts!
http://resorttrades.com/articles.php?showMag=Resort&act=view&id=460
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