Counting On Our Toes...Part One begins a series of three casual articles in which we overview some of the perils and potholes of do-it-yourself customer research.
Research "newbies" may want to take note: Old World map-makers often printed this caveat to warn explorers of uncharted regions: Hic sunt dracones (Here be dragons). Originally published in Management and Operations.
http://resorttrades.com/articles.php?showMag=Management&act=view&id=512
http://resorttrades.com/articles.php?showMag=Management&act=view&id=512
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