Originally published in Management and Operations (link below) Counting On Our Toes...Part Two continues a review of the pros and cons of do-it-yourself-customer research as it examines the KISS principle of questionnaire design, and broadly overviews statistical fundamentals.
Part Three, to be published in September, will conclude the series with an overview of various statistics and methods including corellation and regression.
http://resorttrades.com/articles.php?showMag=Management&act=view&id=529
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